Congratulations! You survived the end of the calendar year fundraising rush.
That’s no small feat, so please give yourself a pat on the back immediately.
I hope you (and your organization) recognize your dedication and hard work. But if no one else has told you this, allow me to say it: great job!
You’ve brought new dollars through the door and that’s huge. But I actually think you accomplished something even more important.
You brought in new donors.
Even a new donor that only makes a gift of $10 (or even less) is worth her weight in gold.
Because it’s much easier to get a previous donor to give again than it is to secure a new donor.
But that’s true only if you have a good donor retention strategy.
But what if you are an organization with limited staff? What if you don’t have a well-developed major gift or individual giving program?
Not to fear, even the smallest organization can be top-notch at donor retention.
With that in mind here is my four-step 60-day plan to keep your new donors happy and set them up to be repeat givers.Continue Reading