You know there’s a word I hear a lot from board and staff members of nonprofits, and it kind of drives me nuts. Actually makes me a little bit angry. Would you like to take a guess at what the word is? I’ll give you a minute. Why don’t you toss some ideas in the comments below? I’ll wait. The word that drives me crazy makes me kind of angry. One word. Almost ready?
The word is competition. When I first became a nonprofit executive director, I was floored at how often I heard this one word, competition. “Oh, she’s not gonna give to her organization because she already gives to XYZ org.” Or “Why is that ED working tables at my fundraising gala?” Or the board members are bringing in news clippings or see things online where your colleague is quoted and not you. Right? You’ve been there.
So first, if your organization does not fill a unique gap in a sector or has some substantive overlap with another organization, could you just fix that? Address the problem, not the symptom. Secondly, considering an organization to be competitive misses the true essence of philanthropy. It was taught to me a long time ago by a mentor. She sat me down with her major donor list, we ordered in Chinese, and we looked through the list. She said, “Mary’s gonna really like what you’re doing,” or “Tom is in the entertainment business and he was really anxious for new leadership. I need to introduce you to those two people, and I think there are some others on the list too.” She understood what other leaders miss.
When you introduce people to the power of giving, guess what happens? It makes them feel good. Like, good good, like scientifically good. Like philanthropy actually releases dopamine in your brain, the neurotransmitter that creates pleasure. Amazing, right?
Here’s the other thing, is when you get invested in the sector, you care about a lot of organizations because the more you understand about how important the work is, the more you understand that it has to be tackled from different perspectives. So the big takeaway is that rising tides lift all those. Specifically, eliminate the word competition. Keep your mission clear and focused, and lastly, play nicely in your sector sandbox.
Share this video with your development committee, with your board, and remind them, “Please, all of you remember, you are part of a movement working to create real and lasting change.” You’re part of a movement, an orchestra of organizations, tackling the same issue from a host of different perspectives. Making real and lasting change, it takes a village.