Our Team


 Lindsay Hoffman – Director, Consulting Services

Lindsay leads our consulting practice, bringing to our work a deep commitment to the nonprofit sector, the ability to ask the right question at the right time, strong project management skills and a warmth and generosity of spirit that adds just the right element of joy to every client engagement.

Lindsay has been in your shoes as a nonprofit leader. Her roots are in development with 15 years’ experience advising and leading the development functions for nonprofit organizations across the country. Lindsay’s career started with helping to launch an auto lending nonprofit in Lebanon, NH in 2002, and since then, she has helped dozens of organizations (from small start-ups to large national institutions) to efficiently strengthen their development functions and attract strategically-meaningful revenue for growth.

She’s worked with organizations dedicated to human services, public health, early childhood literacy, job training and financial literacy training, transportation, small business lending, HIV/AIDS and sexual health, domestic violence prevention and services, and education. Her full -time roles have included tenures at Seedco, a $100 million national community development intermediary as its Vice President for External Affairs and as Managing Director for Development at GMHC, a $30 million NYC-based HIV/AIDS organization.

Early on in her career in development, Lindsay recognized that program design and program metrics were keys to successful resource development and she brings a strong expertise in these areas to our strategy engagements.  In addition, she has a particular expertise in institutional funding (corporate and government) and knows what it takes to write a mean grant proposal.

And as we all know, a great grant proposal has a five star workplan, timetable and budget with clear deliverables. Thanks to Lindsay, so too do all of our client engagements.

Lindsay lives in Brooklyn with her partner Matt and their dog Emma. Lindsay is more well behaved than Emma.


Dan Osheyack – Marketing Strategist

When he’s not dazzling us by posting oversaturated iPhone photos of Catskill scenery on FB, Dan Osheyack supports our work around strategic positioning, branding, marketing, and communications.  Dan has spent more than 30 years in the marketing world, most recently with the Clinton Foundation where he was Chief Marketing Officer of the Clinton Global Initiative (CGI).  When CGI closed down in December 2016, Dan took on a consulting role with the Clinton Foundation where he has spearheaded the development of a new internal/external brand marketing strategy.  Before joining CGI, Dan served for 10 years as VP, Philanthropic Investments for Time Warner Inc., where he oversaw the Time Warner Foundation and the company’s ground-breaking funding of education and arts programs.   Prior to that, Dan led the marketing teams at Entertainment Weekly Magazine and People Magazine.  He has extraordinary insights about nonprofits and how they can position themselves to build business partnerships, maximize brand awareness and  increase fundraising. It’s also a fact that Dan will always look better in photos than in real life due to the talent of his husband of 23 years, portrait photographer, Joseph Moran.  


Marea Chaveco – Senior Associate, Business Development

Marea joins our firm after decades of playing varying positions on the nonprofit field. She is the rare bird who moved into an executive director role out of the Business/Finance arena and the nonprofits she has worked with have been true beneficiaries of this rare inside/outside skill set.

Equally as important, Marea understands the power of relationships and brings that as well as an uncanny knack for connecting people, ideas and strategy.  Through the connections she creates and cultivates, the whole is inevitably greater than the sum of the parts.

Marea began her career in the world of the arts as an actor and then made the nonprofit leap. She remained committed to the arts with tenures at the Trisha Brown Dance Company and the Mark Morris Dance Group, one of the pre-eminent producers of modern dance in the world. In 2011, Marea leapt again, this time to follow her personal passion, public media (she is not a dancer J ).  She joined the team of Futuro Media Group, a nonprofit media organization committed to giving voice to the Latino community in the media.  She joined the team to add business acumen and her leadership skills were quickly recognized as she became the Executive Director in April 2013.

At Joan Garry Consulting, Marea is responsible for growing what has become Joan’s multi-platform business – a business that now includes consulting clients along with a blog, a podcast, a book and a monthly membership site for board and staff nonprofit leaders.

Marea lives in and loves Williamsburg Brooklyn where shares a home with her husband and a number of loveable and well-behaved cats. And let’s not forget Moe Landry, happy to play second fiddle to Charlie Garry as the mascot dog of our firm. Marea also has two “grown” children Jules and Zoe.

Cindy Pereira – Director of Operations and Administration

Cindy serves as the administrative quarterback on our team and works to ensure that we are meeting the needs of our clients.

Cindy joined our team after a career that spans three busy decades. Shortly after starting her position as an office manager at Perot Systems she was promoted to management consultant and asked to lead the certification of market data service providers, clearinghouses, and various service bureaus around the world for a global financial institution.  Later she decided to take on an even more demanding mission as a full time mother and raised three wonderful children. In her “free time” she writes for the Montclair Times, does voice-over work, and provides advisory services to an organization of human development experts who uses theater and improvisation to help leaders and organizations grow.

Versatility, energy, and the innate ability to communicate at all levels are Cindy’s hallmarks. Her interest in people, generosity, and gregarious nature have connected her to a rich cross section of humanity. She has interviewed, photographed and developed countless friendships with icons of the arts as they pass through the area. In addition to caring deeply for community issues and identifying ways to help those in need, as a volunteer parent she spends time within the school system to promote healthier living and stronger learning environments for children. Through her involvement in charitable causes such as the Hunger Project, a global organization dedicated to the sustainable end of hunger, she reaches others around the world.

Cindy is fluent in Portuguese, Spanish, English and on a good day can tell people exactly what they need to do in French. Cindy keeps us all on time, on budget and most importantly, facilitates our ability to be of service to all of our clients, each doing remarkable work.

Her children Mary, Ezra, Julia and their dog Nugget are still at home whereas their oldest son Joao, lives in Austin, TX.


Scott Paley – Digital Strategist

Scott PaleyIn ancient times (the early 1990’s) while an undergraduate at Brown University, Scott had a vision.

A fellow engineering student had shown Scott the first graphical web browser, Mosaic. He was blown away. The next day he told his mother, “I just saw the biggest world-changing technology since the printing press. Nothing will be the same again.” She didn’t believe him*, but he was hooked.

Certainly nothing was the same for Scott. He spent every waking hour learning about website development (instead of studying for his engineering exams.) He built a website for his college a cappella group and quickly saw first hand the power the world wide web had for anybody to create a platform and develop an audience.

In 1999, after a four-year stint as a programmer and marketer at software behemoth Computer Associates, Scott co-founded Abstract Edge, an online marketing agency with a mission to empower do-gooders. Abstract Edge helps nonprofits, educational institutions, and mission-driven entrepreneurs and companies grow, engage, and motivate their audiences. And look great while doing it.

Shortly after launch, Abstract Edge pioneered the Internet as a tool for social change when, in only nine months, AE helped inspire and mobilize nearly a million people to participate in the Million Mom March.

As Abstract Edge’s Managing Partner, Scott has helped hundreds of organizations, including Joan Garry Consulting, build and motivate their audiences online.  Well known clients include Malaria No More, the Innocence Project, All Out, Opower, Harvard, Penn State, Clairol, Marriott, Discover Magazine, and so many more.

Scott’s close relationship with Joan Garry Consulting has made him a de facto member of our team. If you are interested in learning more about Abstract Edge’s audience development, website design, or branding services please visit the AE website at http://abstractedge.com

* Scott’s mom gets it now.


Laura Zielke – Community Manager, Nonprofit Leadership Lab

Laura is the Community Manager for The Nonprofit Leadership Lab, our online membership site for board and staff leaders of small nonprofits.  She serves our community by facilitating meaningful connections and fostering authenticity, generosity, and laughter.

For the past two decades, Laura has worked as graphics/website designer and marketing consultant for a variety of organizations spanning the nonprofit sector from environmental and health to education and arts & culture and faith based organizations.

Laura earned her Master of Divinity degree from Midwestern Baptist Theological Seminary  where she focused her studies on Biblical Studies, Greek, and Archaeology after earning a Bachelor of Arts at California Baptist University with a major in Religion.

No fiercer advocate for nonprofit leaders will you find than Laura. She goes above and beyond to ensure that nonprofit leaders have the resources and advice they need and deserve. The more than 2,000 members of our Lab feel a true sense of community because of Laura’s “divine” intervention.

Laura lives in North Carolina. John is her lucky husband and Zachary is their lucky home schooled teenage son.