Take a moment and think about your last annual report. What words come to mind?
Good for the litter box?
You get the idea.
But it doesn’t have to be that way. A good annual report can make a huge difference for an organization.
One time I worked on an annual report for an international relief organization doing work in Sub-Saharan Africa. The report was GREAT. So great, we used it to help us close some very large (7-figure!) gifts. There’s no way we would have received those donations without the annual report.
What made the report so compelling? The biggest thing was the way we told stories, both verbally and through images. These stories made it crystal clear to the reader that we were truly helping some of the world’s most impoverished people. It was extremely powerful.
So even though the process of producing the annual report was intensive, the benefits were enormous to the organization.
Now, most of the time annual reports ARE boring. Far too often the annual report gets short shrift. It’s considered a burden. Why? In part it’s because production starts soon after fiscal year-end and everyone is exhausted.
So in 2017 one of resolutions for you is this: your nonprofit will have a kick-ass, widely read annual report that you and your staff will enjoy creating and that will make a real different for the organization!
Sound like one of those resolutions people break in February?
Trust me; this is one you’ll keep, and love doing it.
Here’s why…Continue Reading